SME Product Owner

Your Role:
We’re looking for an experienced and commercially-minded SME Product Owner to launch and manage the growth of our SME banking products across our markets (Vietnam, Azerbaijan and beyond).
What You Will Be Doing:

• Define and deliver the SME products strategy for each of our markets


• Own the product lifecycle: from initial ideation and product development to go-to-market, through to performance


• Manage product performance on an ongoing basis: perform regular product reviews, analyse competitor trends, user feedback and product KPIs, improve product engagement and economics, report to the executive team


• Partner with legal and compliance teams in Fintech Farm and bank partners to meet all relevant regulatory requirements in local markets


• Develop product documentation and training materials


• Drive commercial performance, owning the SME P&L across all markets


• Develop and launch new products tailored to the needs of small businesses in emerging markets

Who You Are:

• An A Player


• A self-starter, who doesn’t take “No” for an answer, result-oriented and enjoys operating at speed


• High energy levels and a positive attitude


• Strong empathy for customers, unwilling to compromise on user-centred design


• Commercial and analytical with strong communication and cross-functional collaboration skills

Your Experience:

• 7+ years’ experience in SME product development


• Proven ability to design and manage successful SME products at scale


• Experience driving commercial performance and P&L ownership


• Strong understanding of small business needs in emerging markets

What we are offering

• Competitive salary is negotiable depending on the candidate's level


• Share options


• We are still a start-up and more benefits are on the way

About Fintech Farm
We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.
Since our foundation in 2020, we’ve so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024) and India (2025), with 2m+ customers collectively and have more markets on the near horizon!
Why Fintech Farm is a great place to be
Customers. We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use.
People. We have 250 employees now at Fintech Farm and we are all business partners in our company. Each of us thinks big, acts as if we own the place and never takes “no” for an answer. We work with strong individuals whom we empower and trust rather than micromanage. Common sense rather than formal policies prevails in all that we do. We always stay curious and open-minded. We embrace the ‘we over me’ culture.