About Fintech Farm
We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.
Our success builds upon a best-in-class product, customer experience, emotional engagement, viral marketing and deep credit-decisioning expertise across our product suite covering credit, payments, savings and investments. One of our founders also previously co-founded a highly successful Eastern European neobank (Monobank) with 10m+ customers.
Since our foundation in 2020, we've so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024) and India (2025), with 2m+ customers collectively and have more markets on the near horizon!
Why Fintech Farm is a great place to be
Our ambition. We are looking to become a leading consumer digital bank brand in each market we operate, making it easy for consumers to interact with their money. You could be a part of this exciting journey.
Our culture
Customers. We always go above and beyond to provide an amazing customer experience. We serve our customers the way we would want our mom to be served. And who said that banking has to be boring? We make our apps not just easy but fun to use.
People. We have 250 employees now at Fintech Farm and we are all business partners in our company. Each of us thinks big, acts as if we own the place and never takes "no" for an answer. We work with strong individuals whom we empower and trust rather than micromanage. Common sense rather than formal policies prevails in all that we do. We always stay curious and open-minded. We embrace the 'we over me' culture.
Your role
As a Direct Marketing Manager, you will be responsible for building a comprehensive customer communication system that drives engagement, reduces churn, and supports the growth of our neobank through personalized, impactful marketing across digital channels.
What You Will Be Doing:
- Build and manage a communication system in Corezoid for both service and promotional messaging.
- Design and deploy service messages (e.g. transactional alerts, delivery updates, anti-fraud warnings).
- Create promotional campaigns to boost onboarding, educate users on features, and encourage card/product usage.
- Develop content for all communication channels: push notifications, emails, SMS, and phone calls.
- Segment target audiences and create precise client samples for each message.
- Execute marketing campaigns aimed at churn reduction and customer engagement growth.
- Analyze campaign effectiveness, run A/B tests, and define success rules.
- Maintain and improve the CRM system and internal communications platform.
Who you are
- Creative and data-driven marketer with strong attention to detail.
- Comfortable working independently in a fast-paced, entrepreneurial environment.
- Curious and open to experimenting with new communication formats.
- Fluent in English and Ukrainian, both spoken and written.
Your Experience:
- Solid experience in communication campaign design for large B2C projects.
- Familiarity with various digital communication channels and tools.
- Experience with communication calendars and Corezoid is a plus.
- Strong analytical skills; experience with ML-driven marketing campaigns is a plus.
What we are offering
- Competitive salary is negotiable depending on the candidate's level
- Share options
- We are still a start-up and more benefits are on the way